Legal

Privacy Policy

This policy explains what personal information American Edging collects, why we collect it, how it is used, and your rights over your data.

Last updated: 1 January 2025  ·  American Edging (a division of Caruso Consulting Co Ltd)

1. Who We Are

American Edging (americanedging.com) is a trading division of Caruso Consulting Co Ltd. References in this policy to "we", "us", or "our" refer to Caruso Consulting Co Ltd operating as American Edging.

US Administration Address: 3090 Nowitzki Way, Suite 300, Dallas, TX 75219, United States
Corporate Address: 47 Moo 1, T. Nawoong, Meaung, Phetchaburi 76000, Thailand
Email: theteam@customersupport.care
Phone: +66 098 391 3877
VAT ID: 0765554000332

2. Information We Collect

2.1 Information You Provide Directly

When you place an order or contact us, we collect:

  • Name and contact details (email address, phone number)
  • Delivery address and billing information
  • Payment information (processed securely by Stripe — we do not store card details)
  • Messages and correspondence sent to our support team
  • Information submitted via our contact form (processed by ActiveCampaign)

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, operating system, and device type
  • Pages visited, time spent on site, and referring URLs
  • Cookie data and similar tracking technologies

3. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our site and to support our advertising efforts. These include:

3.1 Essential Cookies

Necessary for the website to function. These cannot be disabled. They include session management and security cookies associated with our Stripe payment integration.

3.2 Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors use our site — including which pages are visited, how long users stay, and where traffic comes from. This data is aggregated and anonymised. Google's privacy policy applies: policies.google.com/privacy.

3.3 Advertising Cookies (Google Ads & Meta Pixel)

We use the Google Ads conversion tracking tag and the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns. These tools may set cookies on your device that allow Google and Meta to show you relevant advertisements on their platforms and partner networks after you visit our site. Data collected includes page views, product views, and purchase events.

You can opt out of personalised Google advertising via adssettings.google.com and of Meta advertising via your Facebook/Instagram ad preferences.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing and fulfilling your orders
  • Communicating order status, shipping updates, and support responses
  • Processing returns and refunds
  • Improving our website, products, and customer experience
  • Measuring and optimising our advertising campaigns
  • Complying with legal and regulatory obligations
  • Preventing fraud and ensuring security

We do not sell your personal data to third parties for their own marketing purposes.

5. Third-Party Services

We work with the following third-party services that may process your data:

  • Stripe — payment processing. Stripe's privacy policy: stripe.com/privacy
  • Google Analytics & Google Ads — website analytics and advertising measurement
  • Meta Pixel (Facebook/Instagram) — advertising measurement and audience building
  • ActiveCampaign — contact form and email communications. ActiveCampaign's privacy policy: activecampaign.com/legal/privacy-policy
  • Cloudflare — website hosting and security

Each of these services operates under its own privacy policy and data processing terms.

6. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

  • Order records: 7 years (for accounting and legal compliance)
  • Contact form enquiries: 2 years from last contact
  • Analytics data: as determined by Google Analytics' retention settings (up to 26 months)
  • Advertising pixel data: as determined by Google and Meta's respective data retention policies

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to access — request a copy of the personal data we hold about you
  • Right to correction — request correction of inaccurate or incomplete data
  • Right to erasure — request deletion of your personal data in certain circumstances
  • Right to object — object to processing of your data for direct marketing purposes
  • Right to data portability — receive your data in a portable format
  • California residents (CCPA) — you have additional rights including the right to know what data is collected and the right to opt out of sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us using the details below. We will respond within 30 days.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All payment transactions are encrypted using 256-bit SSL through Stripe. We do not store payment card information on our servers.

9. International Transfers

As an international business, your data may be transferred to and processed in countries outside the United States, including Thailand (where our corporate office is located) and other countries where our third-party service providers operate. We ensure appropriate safeguards are in place for any such transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

11. Contact Us

For any questions, concerns, or to exercise your data rights, please contact our privacy team:

American Edging — a division of Caruso Consulting Co Ltd

Email: theteam@customersupport.care

Phone: +66 098 391 3877

US Address: 3090 Nowitzki Way, Suite 300, Dallas, TX 75219, United States